Sustainability today
Global warming and Climate change

Carbon emission
and advertising campaigns

Climate changes are tangible, and responsibility of individuals and companies is strategic to front them. In this context, companies’ clear awareness of their emissions is crucial.

The greatest contribution to CO2 release in the atmosphere comes from agriculture and forestry and from energy production. In particular, the latter includes the production of electricity, transport, and the use of energy in buildings, which represent key elements for the realization of advertising campaigns (https://ourworldindata.org/emissions-by-sector).

 

 

Measuring, reducing, and offsetting these emissions are good practices to be implemented for a path towards sustainability and to attain Paris Agreement’s goals.


Increase in carbon dioxide emissions is the primary driver of rising global temperatures


Carbon footprint

The quantity of greenhouse gases (GHG) produced during the life cycle of advertising campaigns is only one of the impacts that can be assessed through the LCA method; however, it is the most relevant from the perspective of the problems linked to global warming and climate change, so much so that it is the subject of specific dedicated regulations. Adivent operates in compliance with the following ISO standards:

ISO 14064-1: Greenhouse gases – Part 1: Specification for the quantification. Monitoring and reporting of organization emissions and removals

ISO 14067:2018: Greenhouse gases – Carbon footprint of products – Requirements and guideline for quantification

ISO 14026:2017 – Principles, requirements and guidelines for communication of footprint information

BSI PAS 2060:2014 – Specification for the demonstration of carbon neutrality